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2. Anticipating emerging issues: Tracking key trends and identifying emerging issues that

may change the firm’s shareholder and stakeholder value position.

3. Setting sustainable value goals: Establishing specific strategic intent and goals, aligned
with corporate strategy, for creating additional value for shareholders and stakeholders.

4. Discovering sustainable value: Identifying sources of value through a stakeholder
approach and designing initiatives to capture that value.

5. Developing the business case: Creating a compelling business case that aligns line
managers and financial managers around the initiatives.

6. Capturing the value: Executing and managing initiatives to ensure value capture.

7. Validating results and capturing learning: Tracking and assessing shareholder value and
stakeholder value and communicating the connection between the two.

8. Building sustainable value capacity: Developing the mindset and capabilities needed to
capture shareholder and stakeholder value.

Cases studies and best practices

• JOKOLADE with Tonys Open Chain: Start-Up addressing Slavery and child labour in the
chocolate supply chain. With strong partnerships and a purpose driven business model,
that will change the market systematics.

• EcoBrain is a thinktank developing products made from coffee grounds and eco-friendly

glue to produce a new kind of raw material. First products are guitars, bags, tables. This
idea shows more than just to make eco-friendly products, but also to create new business
models and market opportunities.

• Innovation & Sustainability in Action: Sprout World (Youtube) is a cradle-to-cradle or
upcling idea of a pencil you can plant also for herbs

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