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Figure 1: Sustainability as busuness opportunity - stages

Source: Zu, L. (2013)

Key strategies

What kind of strategies are available for companies to do so:
• Making companies proactive

• Improving sustainability assessment by companies and customers
• Improving the system of innovation for green innovation

• Targeted policies
• The use of market-based instruments

• Policy integration

Sustainable value requires excellence in eight disciplines:

1. Understanding the firm’s current shareholder and stakeholder value position: Knowing

where and how the company is creating, destroying, and transferring value to
shareholders and stakeholders.

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