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6. Extend product durability

7. Increase service intensity

How can sustainability be a source of opportunity?

• By enhancing innovation for exceeding norms and standards, it creates transparency
about resource consumption and e.g. emissions. This is good for ratings but also avoiding
risks. By being eco-efficient, it also is an incentive by reducing costs

• Increasing the efficiency of the entire value chain, this creates transparency about impact
in the supply chain and creating incentives and obligations for value-added partnerships.

• Developing sustainable products and services offering or reshaping existing ones
positively impact the competition, determine the willingness to pay for.

• Implementing new business models changes the competititve environment through new
ways of creating value. This should lead to positive ratings and less risks in business
plans.

• By questioning the logic of present economy in the perspective of sustainability and re-
thinking the systematics of the market can also lead to new markets. A first mover

advantage should create value for people and planet.

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