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● Resources
The resources element in a sustainable business model canvas represents the key resources for
a company’s core activities. These key resources can be physical, financial, or human. Raw
materials, manpower, technology, capital, and other resources are examples of sustainable
resources. This covers the raw materials and equipment used in manufacturing. The human
resources and their relationship with the company represent a resource with a social dimension
of a sustainable business model canvas. From an environmental standpoint, those resources
having an environmental impact are listed in a sustainable business model canvas. Sustainable
resources could imply, from the perspective of the personnel, integrating an organizational culture
based on sustainability values, incorporating clean raw materials, green energy, and other such
sources for the company's processes and activities, which would reduce environmental burden
while also contributing to the well-being of the consumers.
● Value proposition
A sustainable value proposition indicates a distinct offering from the competition that adds value
to customers while also meeting with sustainability related principles. Companies must redesign
their products or services, either to limit or eliminate waste, or to assure the recycling, treatment,
or reintegration of waste in the manufacturing process or other processes or offerings. In practice
this means that company’s management must have an overview of the entire production-
consumption-disposal-and-recycling process from the start of value proposition design to
coordinate the entire process towards sustainability. A sustainable value proposition can also
refer to the conversion of products into services that do not generate waste or produce as little
waste as feasible.
● Channels
The channels element of a sustainable business model canvas informs how a company sells or
delivers its product or service to its customers. This includes both distribution and sales channels.
Sustainable distribution channels may be utilized to raise customer awareness of the company’s
value proposition as well as the company's sustainability activities. Online platforms or websites
that sell digitalized products and services, can be considered sustainable distribution channels
since they do not generate waste or, at the very least, produce less waste. As a result, if possible,
the current tendency is to sell services rather than physical products. To build an appropriate and
sustainable distribution channel, stakeholders must collaborate and participate themselves in
order to reach the optimal results from their perspective while avoiding waste in the distribution
process.
● Output-related stakeholders
Output-related stakeholders is closely related company’s customers, but is a broader concept.
This allows taking into account those stakeholders affected during the use and end of life cycle
of a product or a service.
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