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Figure 1: Sustainable Business Model Canvas

Source: based on Osterwalder & Piqneur (2010); modified by Joyce & Paquin (2016)

In the following each of the nine elements of sustainable business model canvas are introduced
shortly.

● Input-related stakeholders
The input-related stakeholders element describes the stakeholders directly involved in the
upstream phases of the company’s core activity. Direct engagement of stakeholders is critical for

establishing a sustainable business model, since these stakeholders may provide a direct
overview of their requirements and preferences, as well as recommend viable solutions for a
company's social, economic, and environmental challenges.
While input-related stakeholders are important, they are not considered core to the organization.

A few examples of integrating the environmental dimension of the business model include water
or energy consumed within the company (generally supplied by partners). The social dimension
is dominated by relationships with stakeholders and local communities, namely, changes in local
employment and other community-related aspects.

● Activities
The activities element of a sustainable business model canvas includes the key activities that are
core to the organization. Sustainable activities are those that benefit the company while also
contributing to the overall goal of sustainability. Corporate social responsibility initiatives, for

example, can contribute to both of these goals, as well as actions that assure a waste-free
manufacturing process and maximal waste treatment. From environmental perspective those
activities that generate environmental impacts are listed. Such activities with social perspective
like organizational structure can be listen under social dimension.
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