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• the existence of evaluation mechanisms can significantly mediate the risk of
asymmetrical information.

Orsi and Doskow (2009) divide sharing goals into five basic categories. Based on the selected
intention, the subject and method of sharing is then decided. These goals can be divided into the
effort to:

• save money or acquire an asset or the right to its use,
• save time and reduce labor and effort,

• lead to a more ecological lifestyle or “green way”,
• build community,

• gain new skills and experience.
The sharing economy offers countless different ways for use and application, but at its core we
can observe various shared principles that it is founded on (Boudreau et al., 2014).

These are the following:

• Value and its use – each value possesses a certain capacity for use, while the full
non-use of this value can be deemed to be a useless value. Time is considered to be
the representative of this value in the sharing economy (Boudreau et al., 2014).

• Ownership replaced by access – a transformation in the approach to ownership is the
principle forming one of the cornerstones of the sharing economy. The classic need
to own something permanently is thus gradually diminished. Users offer and share

their own goods and services, while they are used by the other side for a necessary
or limited time. By doing so, permanent ownership recedes into the background
(Hammari et al. 2015).

• Trust – a significant part of the sharing economy is trust, which is a fundamental factor
for all participants in this concept. The sharing economy is developing at a fast tempo
and its field of operation is constantly expanding; therefore, the emphasis placed on
this trust is constantly being increased (Wosskow 2014).

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