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Even if core elements of a more sustainable business model can be identified and defined the

adoption within the firm nor among its customers does not necessarily take place immediately.
Sustainability approach requires a long-term and determined transition towards more sustainable
business practices. A widely used change management model ADKAR (Awareness, Desire,
Knowledge, Ability, and Reinforcement) is an example of a phased approach to manage
sustainable business model transition.

Quiz questions

1. What is the aim of sustainable business model innovation?
A. Innovate new products

B. Creating new or altering existing business models while considering sustainability
perspective

C. Develop Human Resources
D. Improve profitability

2. Why sustainable models are important?

A. Promoting sustainability in general
B. Adapting company’s business model to sustainable development

C. Creating value for customers

D. Increasing company’s profitability

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