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do not timely adjust their approach can fall behind their competitors in the future (Business and

Sustainable Development Commission, 2017, pp. 23-25).
SDGs attainment requires a multi-stakeholder, collaborative approach that includes governments,
international institutions and NGO’s, whereas without the significant expected contribution of

business sector, SDGs cannot be accomplished, as firms significantly provide needed financing,
technological innovations, where businesses can have especially major impact on human rights
improvements (WBCSD, 2017, p. 10). Firms can through contributing to SDGs along with
contributing to society also ensure long term growth (Business and Sustainable Development
Commission, 2017, p. 42).

There are also business opportunities present in several sectors for the firms in process of SDGs
realization and among other activities it includes (Business and Sustainable Development
Commission, 2017, p. 14.

• Food and agriculture (reducing consumer food waste; product reformulation; restoring
degraded land; reducing packaging waste; technology in large scale farms, etc.);

• Cities (affordable housing; energy efficient buildings; public transportation in urban areas;
autonomous vehicles, road safety equipment, etc.);

• Energy and materials (expansion of renewables; energy storage systems; energy
efficiency; resource recovery; green chemicals; shared infrastructure, etc.);

• Health and well-being (telehealth; advanced genomics; tobacco control; better disease
management; healthcare training, etc.).

In order for firms to implement SDGs the following activities can be done by management teams
(WBCSD, 2017, p. 9):

• Promote SDGs as future oriented, appropriate business strategy;

• Integrate SDGs into business strategy;

• Focus on sustainable investments;

• Connect and collaborate with various stakeholders in order to attain a wider number of
SDG goals;

• Collaborate with industry participants to drive transformation towards sustainability;

• Cooperate with policy makers.

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