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New forms of business models

• Flat renting (Airbnb, CouchSurfing...)

• Means of transport (Uber, Liftago, Rekola…)
• Finance (KickStarter, Zonky, GoFundMe a Indiegogo…)

• Technology (GNU, otevřený software...)
• Workers (TaskRabbit, Freelancer...)

• Online training courses (edX, Coursera, Khan Academy…)
• Music and Video (Spotify, YouTube, Netflix, Google Music, Amazon Prime… )

• Cloud services (Google drive, Dropbox, Microsoft…)

P2P sharing vs B2C sharing

Sharing economy models can be divided according to who they are provided by, i.e. it depends

on whether they are offered by the community or are provided on a commercial basis. We can
further divide the shared models into P2P (peer-to-peer), which includes, for example, Uber,
Airbnb, Couchsurfing, and B2C (business-to-consumer), which includes DriveNow.

Sharing economy and current problems

• Taxation of sharing economy in EU countries. There is no unified procedure within
the European Union. Member States have introduced different rules for taxing the
sharing economy.

• As new companies constantly entering the sharing market, there's the chance that
it's the companies themselves that could pose a threat to the industry. Problems and
failures are reported more often than successes, causing consumer mistrust.

• In practice, the success of the sharing economy is built on data. Therefore, there are
differing views on privacy and security solutions in relation to data collection and use.

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